One of the most important things you can do to help ensure your website’s success is to optimize it for search engines. There are a lot of ways to achieve that, both on a large and small scale. One smaller, but still important, task is optimizing your image alt text.
“Alt text”, sometimes called an “alt tag”, is an important consideration for accessibility, but it can also have a positive impact on your site’s Search Engine Optimization (SEO). Even if most of your readers will never see this ‘hidden’ information, image alt text provides websites like Google with valuable data about your content, so it can be presented to the right searchers.
In this post, we’ll introduce image alt text and explain why it’s important. Then we’ll show you how to add and optimize image alt text in WordPress. Let’s get to work!